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Atari predicts physical media will go extinct
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Posted on Friday, December 12 2008 @ 03:50:38 CET by Thomas De Maesschalck |
Atari president Phil Harrison believes the future of the game industry will lie in digital distribution almost solely:“There’s a generation of kids being born today and probably already alive who I’m pretty confident will never buy a physical media product," said Harrison. "They will never buy a DVD, they will never buy a CD, and they will never buy a game in a box.”
With this in mind Harrison, who recently left Sony to take a senior position at Atari, has started moving the company to fit in with this idea. The publisher/developer is now increasingly focusing efforts on online games and digital distribution.
Former Electronic Arts executive David Gardner even claims that 90 percent of Atari's games will be published online within five years - though we hope that comes in a more reliable and friendly form than EA Store, frankly.
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