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Acer to take on HP in 2009

Posted on Wednesday, December 31 2008 @ 04:16:55 CET by

DigiTimes reports Acer is lining up its 2009 notebook production to take on HP. The site says Acer plans to debut a 11.6" notebook in the second half of 2009, with an initial shipment of 150,000 to 200,000 units.

HP planned to ship a 11.6" notebook by the end of this year, but the economic downturn prompted the firm to delay this model to the first half of 2009.
However, compared to HP's projected shipments of over one million units in 2009, Acer's 11.6-inch notebook will only account for around 0.5% in the company's annual shipment goal of 32-33 million units.

Acer's mainstream notebook specification in 2009 will be for 16:9 aspect ratio 15.6-inch panels, accounting for over 30% of the company's notebook shipments for the year, equivalent to a volume of 10-10.9 million units. The company will continue to focus its mid- to large-size notebooks in Europe and North America markets.

On the other hand, over 40% of Dell's notebook shipments in 2009 will be 15.6-inch notebooks, equivalent to shipments of 11 million units.

Another notebook size that HP has its eye on for 2009 is 13.3-inch and the company expects to ship 2-2.6 million units in 2009. Acer only plans to ship around 800,000-900,000 units in that size.

As for 10.1- to 10.2-inch netbook, Acer expects to ship nine million units in 2009, while HP expects 3.5 million units. Dell and Lenovo each expect 1.2-1.3 million units shipments.



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