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Weak economy to make games cheaper?

Posted on Sunday, January 04 2009 @ 06:30:47 CET by

FiringSquad writes the economic downturn may lead to cheaper games. The site reports two recent releases, Call of Duty: World at War and Guitar Hero: World Tour, have already seen a $10 price reduction:
Activision-Blizzard made the most notable move right before Christmas, lowering the price of "Call of Duty: World at War" from $59 to $49. While price cuts aren't unheard of during the holidays, the latest "Call of Duty" was a strong seller for the company and the action perked the ears of analysts.

"While the move may be part of an annual promotion, we believe a $10 discount on one of the industry’s top holiday releases highlights the risk of lower software pricing moving into the new year," wrote Colin Sebastian, senior vice president of equity research for Lazard Capital Markets, in a note to investors.



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