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AMD Athlon Neo: The New Ultra-thin Platform

Posted on Tuesday, January 06 2009 @ 14:50:14 CET by

Bit Tech took a quick look at AMD's new Athlon Neo Ultra-thin Platform, you can check it out over here.
You may have assumed to gather my opinion of this from the cynicism I've erupted all over the pages of this article, but I do still want one. After all, I completely agree with AMD's targeting and positioning of this product - I simply debate the execution. AMD needs to get the breadth of industry support, because HP alone can’t cut it (even if it is the largest OEM).

AMD has to work hard to get partners to deliver cheap Yukon-based products to market faster than April, because that is far too late for this product. By that time, we are edging into Q2 and shouldn't we already be expecting the Congo dual core/780G part at that time? Why would we buy the HP? We just can't see a reason when there is a better featured version just around the corner.

AMD does basic low power very well indeed, so in theory this platform should be close to a walk in the park. What's more, it has all the hardware it needs to make a kick ass alternative to the Atom powered netbooks dominating the market at the moment, but Yukon based products need to be here sooner than April. If that doesn't happen, we believe AMD will be left behind with a great idea and no market because it has moved on by the time product arrives.



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