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ASUS unveils restructuring plans

Posted on Tuesday, January 20 2009 @ 00:30:08 CET by

Like many companies, ASUS is reorganizing its business to fight the recession. ASUS will merge resources from several businesses, there will be job cuts and the notebook business will be split in two. One notebook unit will focus on consumer models and the other one on enterprise and low-cost notebooks.
Asustek Computer plans to announce a series of business reorganization plans after the Lunar New Year break, according to Jerry Shen, president of the company.

The company plans to merge resources from businesses including digital family and desktop PCs, and will optimize manpower of all business units.

Asustek's notebook business will separate into two segments – one in charge of consumer models and one in charge of enterprise and low-cost models. Each segment will have a specific manager in charge of running operations and who will take full responsibility for any problems, noted Shen.

Asustek plans to reduce manpower in its motherboard and graphics card businesses and will implement the same segment separation strategy as for the notebook businesses.



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