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ASUS in a power struggle, new brand coming?

Posted on Monday, January 26 2009 @ 10:55:50 CET by

TweakTown reports there's an internal power struggle at ASUS between Johnny Shih, the chairman of Asustek, and Tung Tsu Hsien who is the new boss of Pegatron, the breakaway OEM division of Asustek. The article from TweakTown is based on a large article in Taiwan-based magazine Business Today, which hints Pegatron chairman Tung Tsu Hsein may be planning to launch his own consumer brand to take on ASUS.
In the lengthy article, it outlines how the now chairman of Pegatron, Tung Tsu Hsien, was forced out of the ASUS board and into his new position handling OEM business against the likes of Foxconn and others.

While only touching on the issue very lightly, the article writer claims that Tung Tsu Hsien has a strong interest in brand business, especially in the growing China market. It is said that Tung Tsu Hsien takes care of his staff very well and won the hearts of many influential and talented staff - many staff from the R&D and industrial design team at ASUS decided to follow Tung Tsu Hsien to Pegatron.



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