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"It's a hard technical challenge, and that's part of the reason Apple and Adobe are collaborating," Narayen told Bloomberg Television. "The ball is in our court. The onus is on us to deliver."

How much exactly are the two companies collaborating? Some reaction to the Bloomberg report has taken Narayen's words to suggest that Apple is pitching in like never before. But we've seen that kind of generality before in regard to Flash for the iPhone, dating back to March 2008, when Adobe first confirmed that it was working to bring Flash apps to the iPhone. And even then, it was apparent that this would not be a simple chore..