TechRadar had an interview with ASUS CEO Jerry Shen about the future of the Eee PC and other mobile products. In the interview Shen reveals the ASUS Fold/Unfold laptop concept will be launched around September or October for between $1,000 and $1,500.
TR: In effect, you are asking consumers to change the whole idea of how they use PCs, particularly in relation to the idea of sitting on the sofa in the living room while using your TV as you would use your PC monitor. Could you tell us a little more about the new concept PCs Asus had on show at CeBit this year – the Fold/Unfold laptop and the dual touchscreen eBook laptop concept, for example.
JS: The dual touchscreen PC is still at concept stage, but for the Fold/Unfold laptop concept, we plan to try to implement that in the second half of 2009, so we will see mass production of that later this year. We were thinking of the category of the MacBook Air and we think that the Asus Fold/Unfold can create another category. Image-wise and everything, it is a PC in many ways like the MacBook Air – we seek to have a similar impact on the market.
In 2007 when Apple launched the MacBook Air, it created a lot of media attention. So this year Asus plans to launch the Fold/Unfold, not following with tradition, to create a similar momentum.