Twitter gets in bed with Microsoft

Posted on Tuesday, March 24 2009 @ 18:34:17 CET by Thomas De Maesschalck

Twitter announced a deal with Microsoft to monetize its micro-blogging service with "ExecTweets". Microsoft will use online ad network Federated Media to place ads on ExecTweets, which is a collection of tweets from public figures like corporate executives and music, movie and sports stars.

The move is an answer to critics who have noted that red-hot Twitter hasn't yet developed a business model to match its popularity. Twitter is used to spontaneously post everything from personal updates and observations to breaking news stories online, using 140 characters or less.

ExecTweets is a page that pulls in a collection of posts, or "tweets," written by corporate executives, and features branding from Microsoft.

Twitter co-founder Biz Stone wrote on a company Web site that ExecTweets is being operated by online advertising firm Federated Media.

The comments are owned by the poster. We aren't responsible for their content.

DV Hardware bringing you the hottest news about processors, graphics cards, Intel, AMD, NVIDIA, ATi, hardware and technology!

Twitter gets in bed with Microsoft