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Alienware lays off people, ties in closer with Dell

Posted on Wednesday, March 25 2009 @ 18:28:16 CET by

Dell's Alienware division is restructuring, the company is laying off employees and will close its manufacturing plants in Miami and Athlone, Ireland. Future Alienware PCs will be build by Dell's own manufacturing operations and ODM partners.

Additionally, Alienware is planning to expand its product portfolio. ExtremeTech writes the luxury PC maker plans to offer branded software and peripherals.
Alienware spokeswoman Winnie Wong confirmed the memo as authentic, but said she could not say how many employees would be affected. The Lewis memo indicated that the changes, including the layoffs, would be completed by the end of Dell's third fiscal quarter, which ends Oct. 31.

For Alienware, however, the moves are somewhat like pruning for future growth, as the company expands the countries it plans to serve by about a factor of seven. With the launch of Alienware's next-generation "Quicksilver" notebook product, Alienware's products will appear in 35 countries supporting 17 languages by February 2010, Lewis added, including the Nordics, Spain, Italy, Russia, China, Japan, and South Korea, and parts of the Middle East, South America, and Latin America, including Brazil.

Both Alienware's Lewis and Wong indicated that the layoffs would come as a natural consequence of expansion. "This is obviously putting two teams together into one unbeatable team," Wong said. "It's [serving] 35 countries versus 6 countries; we previously wouldn't be able to do it with the existing infrastructure."


Use Disqus to post new comments, the old comments are listed below.

Re: Alienware lays off people, ties in closer with Dell
by Anonymous on Thursday, December 17 2009 @ 18:23:22 CET
The Alienware Corporation never obtained FCC certification yet were selling computers with the FCC stamp on the chassis. Tests were never conducted regarding electromagnetic interference and chassis shielding, compliance issues were not addressed, documentation was not submitted, engineers were not consulted, etc. This indiscretion affects every computer that left that factory, thousands of them. About one year after Dell purchased the company the FCC stamp promptly came off all computer systems, but did Dell do the right thing and correct the issue with a product recall? Dell is indeed aware of the unacceptable radiated and conducted emissions. While electrical interference may be an issue, what about the health risks posed to customers and families who purchased Alienware products in good faith? Images can be found on e-Bay as evidence the FCC stamp was used all throughout Alienware’s history. Please refer to the following images of unauthorized FCC stamps on Alienware products currently on e-Bay right now:
• e-Bay Item 250548536172 by seller paperchaser04.jpg
• e-Bay Item 250545242082 by seller gomezandres48andres.jpg
• e-Bay Item 370305046034 by seller bargain_crh.jpg
• e-Bay Item 230410991284 by seller kikpew8.jpg


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