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Activision calls for lower console prices

Posted on Monday, June 08 2009 @ 21:42:21 CEST by

Bobby Kotick, chief executive of Activision, criticized console makers for keeping their prices high. Kotick says he's disappointed not to see any sort of aggressive price cutting.
Sony Corp., Nintendo Co. or Microsoft Corp. should have used this week’s Electronic Entertainment Expo trade show in Los Angeles to lower prices of their systems, Activision Chief Executive Bobby Kotick, whose company makes “Guitar Hero,” “Call of Duty” and “World of Warcraft,” said in an interview yesterday. Such a move would spur industry growth, he said.

“I was disappointed not to see any sort of aggressive price cutting,” Kotick said. “Of all the things that the hardware companies need to be doing right now, it’s recognizing the difficulties of the economy and pricing their hardware appropriately.”
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