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The good news is that Sony may be preparing to lower the price on PS3 this August in order to take advantage of the launch of EA Sports' Madden, which is always an event unto itself. Sterne Agee analyst Arvind Bhatia reports in his latest industry note that “industry sources indicate Sony is planning a $100 price cut on the PS3 in mid-August, just prior the launch of Madden (8/18) and the start of the back to school shopping season. This will naturally be a positive for the industry.”