EA executive Patrick Soderlund revealed they've maxed out the Xbox 360's potential, but that there's still more power to be extracted from the PlayStation 3.
"Sony has a lot of good games this year. If you go to their booth, there's a very consistent, high quality product line-up and that will help them," he told Official Xbox Magazine, speaking at E3 last week.
"I do think that we'll see developers inside the organisation getting to understand the PS3 better and I think that we're getting more power out of PS3 right now... I think that we've maxed out the 360 but we haven't maxed out the PS3."