Adobe CEO Shantanu Narayen insists Flash will survive HTML 5 and went as far as to dismiss the new web technology.
Narayen said, "[T]he fragmentation of browsers makes Flash even more important rather than less important."
Perhaps the most interesting demonstration that could put fear into the hearts of Adobe and its shareholder is the demonstration by Google at its developer conference of a YouTube prototype using HTML 5 instead of Flash.
Adobe's John Dowdell posted a blog comment in response to numerous headlines and Tweets that called HTML 5 a "Flash-killer." Dowdell called Apple, Google, and Mozilla "a consortium of minority browser vendors" and considered the absence of Flash on the iPhone and Silverlight technology as an endorsement of the technology.