Toshiba just embraced the Blu-ray standard. I've often been accused of being an agent for Toshiba, even though I've never had any financial connection to the side of Toshiba that made the drives, and initially supported Blu-ray. (I switched to HD-DVD when I saw how much the Blu-ray technology cost, and how it destroyed the price structure of the PS3). Sony bought the market, and if you look at their financials you can likely see why that still looks, in hindsight, like it was a really bad idea. The current rumor is they're rushing the PlayStation 4 to market because the PS3 did so badly.