The Times had the opportunity to interview Sony Computer Entertainment boss Kazuo Hirai at Gamescom, you can read it over here. The paper learned that the PS3 Slim console will be sold at a loss, and that the "magic wand" motion control system for the PlayStation 3 is expected to be available in Spring 2010.
It’s well known that Sony loses money on every PS3 it sells. Will that still be the case with the new machine?
If you're just talking about the hardware alone, the quick answer is yes. That makes good headlines, but I don't actually know that that's the true nature of the business that we're all in, whether it's PlayStation, Xbox or the Wii. I think the better indicator is to look at the business as a whole platform, to ask: are you profitable in terms of the hardware, software and peripherals. And the answer to that question is yes on a gross profit level since the last fiscal year.