Instead, it will apparently be offered through outlets such as Selfridges and design museum shops, according to Brand Republic.
And it won't be cheap either - if you're after a low spec phone with the world's first translucent screen, then you'll need to shell out £530 notes.
Sony Ericsson Pureness is featureless but expensive
Posted on Thursday, September 17 2009 @ 5:25 CEST by Thomas De Maesschalck
TechRadar writes the soon-to-be-released Pureness phone from Sony Ericsson will cost a whopping £530, quite a lot considering the only thing special about this phone is its translucent display. The company says Pureness is a design piece rather than a technological marvel, and that it will not be offered through the traditional retail channels.