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It's part of a broader push to try to give Windows the kind of lift that Apple has gotten from its network of retail stores. Microsoft had said it would sell PCs at its brick-and-mortar stores, but it plans to open just two of those this year, including a Scottsdale, Ariz., location that opens later Thursday.

Early on Thursday, though, Microsoft revamped its online store, which had been an outlet only for Microsoft products. The remake of the online store comes just as Microsoft is launching Windows 7.