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The allure of boutique PC vendors is very strong with large corporations, so we weren't surprised when Dell snatched Alienware, followed by HP acquisition of Voodoo PC. Acer also had its sights on a lot of acquisitions, but the Taiwanese giant settled with the acquisition of Gateway/eMachines. We heard bombastic promises of changing the corporation inside, and annihilating the competition, pronouncing that boutique PC vendors are dead. But we didn't see that AMG effect on Mercedes Benz cars, M effect on BMW cars… both Alienware and VoodooPC got swallowed by the corporate mentality. For instance, gorgeous MacBook Air-killing HP Envy 133 turned into a pathetic rip-MacBook Unibody rip-off... and the examples move on..