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EA acquires flash game maker Playfish for $400 million

Posted on Tuesday, November 10 2009 @ 17:30:13 CET by

Flash games are big business, dozens of companies are involved in this casual video gaming segment and earn millions of dollars a year. EA's purchase of Facebook video game maker Playfish for $400 million illustrates flash video games are a bigger market than many people thought. Playfish offers 10 flash video games, the company boasts 60 million users a month and is expected to make about $75 million this year from advertising and sales of in-game objects.
Playfish, which will make a purported $75 million this year from a mixture of advertising partnerships and the sale of virtual turnips, is the second biggest games-maker on Facebook after Zynga, maker of those infuriating Mafia Wars and Farmville games.

London based Playfish offers 10 games to date - including facebook hits Country Story, Pet Society, and Restaurant City - and boasts an impressive 60 million users a month, enough to lure a plethora of sponsors eager to buy in-game upgrades for users' who agree to try their products.



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