NVIDIA CEO Jen-Hsun Huang said his company likes all APIs that take advantage of GPGPU computing. However, he did add that OpenCL and DirectCompute focus on one platform, while the company's CUDA is more open.
“We love both of the APIs, and we’re the first to offer compilers and drivers for those APIs. We released the world’s first OpenCL driver, we released the world’s first DirectCompute driver, in fact we still have the world’s best OpenCL driver, and we still have the world’s best DirectCompute driver, including the world’s best CUDA C compiler. The reason why we like it all is because we like all ways of progamming GPUs,” said NVIDIA CEO Jen-Hsun Huang during his recent visit to China.
“We don’t have to choose which children to love the most, just as long as they like GPU computing, we love more.”