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Nokia launching 50 percent less smartphones in 2010

Posted on Friday, December 04 2009 @ 22:15:14 CET by

Nokia revealed it will make its smartphone portfolio more focused next year, the Finnish company plans to halve its smartphone models from twenty in 2009 to about ten in 2010. There will be a focus on the Symbian operating system, and the company also promised it will push smartphone prices down while increasing margins.
"Reducing the number of smartphone models makes a lot of sense ... but Nokia has to be very careful in finding the right balance: its large product portfolio has been one of its strong competitive advantages in the past," said Bernstein analyst Pierre Ferragu.

Antti Vasara, head of smartphones R&D, said the company can put more effort behind the fewer products.

"We have cut down unnecessary differentiation, so that we have a far more focused portfolio for next year," he said.
Source: Reuters



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