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October 22, 2016 
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AMD plans for 2005 and beyond

Posted on Saturday, January 22 2005 @ 17:54:34 CET by

AMD is going to launch the 25W Lancaster and 35W mobile socket 754 in Q1 of this year, and it also planned some other products.
Never forget that Turion - known as [Cen]Turion to the INQ - has a similar flying glyph to the Intel Centrino brand, and is a brand umbrella, not a single chip, just like Chipzilla's parasol. But Turion isn't as important to AMD as Ivanhoe* - which is the real secret weapon in AMD's branding plans.

If AMD sticks to its Ivanhoe last, this will be a way to change people's mind about Centrino. AMD internal market research shows most of us dumb consumers think Centrino is a processor, proving how successful Intel has been. There will probably be a logo launch for "Ivanhoe".
More info at The Inquirer



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