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Apple buys mobile ad network Quattro Wireless

Posted on Tuesday, January 05 2010 @ 21:43:08 CET by

Apple announced it has acquired mobile advertising company Quattro Wireless, the purchase price is unknown, but some sources believe it's $275 million.
Quattro announced the deal in a blog posting on its website on Tuesday, but did not give a purchase price. An Apple spokesman also declined to say how much the company paid.

The Wall Street Journal-affiliated blog, All Things Digital, reported late on Monday that Apple would pay $275 million for Quattro.

Broadpoint Amtech analyst Brian Marshall called the deal a "good strategic purchase" and said it fits Apple's plan to acquire small technology companies that add to ancillary parts of its business.

He also said the deal was a sign of the growing rivalry between Apple and Web search giant Google Inc.



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