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Spring Design Alex eReader gets $40 price cut

Posted on Friday, January 08 2010 @ 16:11:35 CET by

Spring Design announced a content partnership with the upcoming Borders eBook store. Also interesting is that the eReader now has a MSRP of $359, that's $40 less than what the company previously stated.
Spring Design and Borders Group, Inc. (NYSE: BGP) today announced an agreement in principle to feature the upcoming Borders eBook store powered by Kobo on the new dual display Alex™ eReader later this year. The agreement in principle follows a recent announcement that Borders will launch a new eBook store on Borders.com as well as Borders-branded mobile eBook applications, powered by Kobo. The new Borders-branded eBook store will offer more than two million titles.

"The combination of Borders' leadership in the book industry and Spring Design's innovation and experience in consumer electronics will create a world class service for eBook readers," said Dr. Priscilla Lu, chief executive officer of Spring Design. "This partnership delivers one of the critical foundations of our business growth going forward," Lu added.

"Our agreement with Spring Design represents another step in our digital strategy, which continues to focus on offering book lovers-including our more than 35 million Borders Rewards loyalty program members-high quality content on the device of their choosing," said Borders Group Chief Executive Officer Ron Marshall. "We look forward to bringing a world class eBook experience to Alex users."

The Alex eReader will initially be available February 22, 2010 for $359 in the online store at www.springdesign.com.



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