Napster plans aggressive marketing campaign against Apple's iTunes

Posted on Saturday, February 12 2005 @ 21:10 CET by Thomas De Maesschalck

Napster is planning an aggressive marketing campaign aimed to snoop away marketshare of Apple's iTunes, as it plans to launch the Napster To Go portable subscription service later this quarter.

According to Napster CEO Chris Gorog, speaking to NMA at MidemNet this week, his company is betting heavily that the monthly 'all you can eat' subscription model will win the battle of the digital services, rather than the download strategy currently pursued by Apple's iTunes, which has around 70% of legal download sales.

"We're confident it will be the model the entire industry backs," said Gorog. "It's exactly what consumers want to do. Napster To Go is very similar to the P2P experience."

More info at Forbes

About the Author

Thomas De Maesschalck

Thomas has been messing with computer since early childhood and firmly believes the Internet is the best thing since sliced bread. Enjoys playing with new tech, is fascinated by science, and passionate about financial markets. When not behind a computer, he can be found with running shoes on or lifting heavy weights in the weight room.

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