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Gianpierro Morbello, Marketing and Branding Corporate Vide President Acer Group, said that "3D is going to be another important technology, and we as Acer will use that. What is important from our point of view is to make sure that each of these products can talk to each other." He used the example that we're seeing at the moment, with some companies (notably Nvidia, Samsung and Panasonic) using active, switching glasses while the cinemas and other entertainment technology companies are using passive polarised lenses for thie 3D glasses. The two technologies are incompatible, and Acer doesn't want to dive and support one standard only for the other to win as this would leave Acer customers dissatisified.

AMD took the same line, with Nigel Dessau, Senior Vice President and Chief Marketing Officer, also pointing at the conflicting standards surrounding 3D. This is somewhat odd, as we've seen official AMD/TI demos of 3D using passive glasses. However, Dessau clearly said, "the point was made that we're still early in the standards wars, so what none of us wants to do is stand up and say we're the only standard, because that's never going to work." Dessau cited collaboration with partners as the best way to bring a single standard to 3D that everyone can support. This if fair enough – just look at Toshiba and HD-DVD.