While AMD will not integrate USB 3.0 onto its chipsets anytime soon due to the high cost of the technology, the company has decided to promote the new standard by installing the Renesas/NEC µPD720200 USB 3.0 controller onto reference designs of its motherboards.
Advanced Micro Devices and Renesas Electronics have agreed to jointly promote the SuperSpeed USB standard. Under the agreement, AMD will install Renesas/NEC µPD720200 USB 3.0 controller onto reference designs of its mainboards, which will give a signal to motherboard makers that AMD recognizes the importance of the next-generation interface. The companies will also ensure maximum USB 3.0 performance on AMD platforms.
“We are pleased to share our USB 3.0 host controller and technologies with AMD to develop their USB 3.0 product portfolio by reducing time-to-market, lowering power consumption, and improving price-performance,” said Kazuyoshi Yamada, senior vice president, Renesas Electronics Corp.