X-bit Labs reports AMD responds to the launch of NVIDIA's GeForce GTX 460 by dropping the price of the Radeon HD 5830 to $199.
In a bid not to lose market share, ATI, graphics business unit of Advanced Micro Devices, have responded to the launch of Nvidia Corp.’s GeForce GTX 460 with a price drop of the Radeon HD 5830 graphics card. The company claims that the model 5830 with the new price will be more competitive than the rival, but the rivalry will still not be easy.
Starting recently, the official recommended price of ATI Radeon HD 5830 1GB graphics card will be $199 in the U.S., which is equal to the price of Nvidia GeForce GTX 460 768MB. Earlier the manufacturer suggested retail price of the Radeon HD 5830 1GB was $239. Several leading online stores in the country have already started to sell the model 5830 at the new MSRP. There are also a number of advanced versions of the Radeon HD 5830 with increased clock-speed and special cooling systems that are sold at higher price-points.