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Chinese eReader demand weaker than anticipated

Posted on Friday, July 16 2010 @ 03:33:07 CEST by

DigiTimes Research has significantly reduced its eReader shipment predictions for the Chinese market:
Digitimes Research has downward adjusted its 2010 projected total e-book reader shipments in the China market from 1.5 million units originally to 900,000-1 million units, as China Mobile Communications' subsidized sales of its e-reading device have so far been much below expectations.

China Mobile Communications originally planned to procure one million e-book readers for subsidized sales in the China market in 2010, but the company actually only purchased 30,000-40,000 units in the first half of 2010, Digitimes Research noted.



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