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Activision CEO says Call of Duty is the new Star Wars

Posted on Friday, July 23 2010 @ 00:21:22 CEST by

Activision CEO Eric Hirshberg told IGN that he sees Call of Duty as the closest thing this generation has to a Star Wars:
Hirshberg compared Call of Duty's impact today to one of the biggest franchises in the world.

"The Call of Duty franchise is a force of nature. I think it is the closest thing this generation has to a Star Wars," he said. "I think it's unique and bigger than any musical act or any movie franchise in that capacity."

"The challenge with any franchise like that is staying a step ahead of people and keep surprising them and keeping it fresh."



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