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Next year Sony plans to make its top 500 movies available on the net, in an attempt to create an iTunes for films.
"We want to set business models, pricing models, distribution models like (Apple chief Steve) Jobs did for music, but for the film industry," Mr Arrieta told Cnet news.
Sony and other movie studios, say Cnet news, are keen to wrestle power, and financial gain, from any single technology giant - like Apple - which has had success with iTunes for music downloads.
Read more at BBC
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