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AMD takes a stand against laptop stickers

Posted on Sunday, September 05 2010 @ 12:05:58 CEST by

The Tech Report spotted an interesting comment from AMD in a NY Times column about the ever-increasing number of stickers on new laptops:
The New York Times' David Pogue seems to share the same view; his latest column denounces laptop stickers for being tasteless and hard to peel off, and he laments the amount of marketing dollars that go behind them.

His story includes an interesting little tidbit, though. AMD is apparently planning to take a stand against the trend of turning laptop palm rests into promotional billboards:

In 2011, A.M.D. will switch to new stickers that peel off easily, leaving no residue; after that, it’s considering eliminating the sticker program altogether. In the meanwhile, it’s going to make affixing its stickers optional. If a computer company chooses not to use the A.M.D. stickers, A.M.D. will still pay it the same marketing dollars to use in other ways.



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