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Apple to reveal newspaper subscription service for iPad?

Posted on Thursday, September 16 2010 @ 15:18:11 CEST by

Industry sources told Mercury News that Apple is in talks with publishers to unveil a new subscription plan for newspapers:
Apple is expected to announce soon a new subscription plan for newspapers, which hope tablets like the iPad will eventually provide a new source of profit as media companies struggle with declining print circulation and advertising revenue.

Apple did not respond to a request for comment. But Roger Fidler, head of digital publishing at the Donald W. Reynolds Journalism Institute in Columbia, Mo., said Apple probably will take a 30 percent cut of all subscriptions sold through the company's online App Store, and as much as 40 percent of the advertising revenue from publications' apps.



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