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Digital Copies, Bonus DVD’s and Value Packs... Oh my!

Posted on Saturday, September 18 2010 @ 19:05:43 CEST by

If you’ve purchased a Blu-ray in the last year or so, you’ve probably come across a ‘bonus’ DVD squashed inside the packet. So what’s the big deal? I just want the Blu-ray, damnit!

This trend of supplying so called digital copies and bonus DVD’s are a two sided consumer offering designed to increase the perceived value of the product (“two discs are better than one, right?”) for a very low increased cost to the studio or distributor and a way for them to attack the only legitimate excuse for piracy (“I just wanted to watch it on my iPod, too!”). Read more at TweakTown.



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