Piper Jaffray analyst Gene Munster believes Apple may sell as much as 21 million iPad tablets in 2011, significantly more than his previous call of 14.5 million units for the year. Munster says the iPad is the Mac for the masses, and he also sees a significant uptake in the enterprise sector.
"We believe the iPad represents a meaningful product category for Apple as a secondary computing device for those who already have a primary computer, a primary device for those who could not previously afford a Mac, and the first Apple product that will be a success in the enterprise," he wrote. "We see the iPad as the Mac for the masses."
His prediction is based on three factors: increased supply and expanded distribution channels, international rollout and adoption in price-sensitive markets, and uptake in the enterprise sector.