Insiders at Microsoft said that Massive general manager JJ Richards has been seeking another job, while members of Massive’s technology and sales team are gradually being assigned to other projects.More info at MediaWeek.
Microsoft had been seeking a buyer for Massive over the past few months, per sources. The company is said to have even approached rival in-game ad vendor Double Fusion, seeking a high six-figure or low seven-figure deal, as well as several other companies in the gaming space. When Microsoft acquired Massive in 2006, the price the software giant paid was estimated to be between $200 million and $400 million.
Microsoft to close in-game advertiser Massive?
Posted on Tuesday, October 12 2010 @ 3:25 CEST by Thomas De Maesschalck