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Intel determined to win the tablet market

Posted on Wednesday, October 13 2010 @ 21:59:57 CEST by

Intel CEO Paul Otellini is confident that his company is going to win in the tablet market. Otellini congratulated Apple on doing a wonderful job reinventing the category, and he added that he expects that this new segment will expand the total computer market:
Preempting questions about the oft-discussed cannibalization of the PC and netbook market by tablets, Otellini noted: "We believe that, like netbooks, tablets will expand the [total market] for computing overall."

He did, however, admit that tablets will munch existing markets — but only with nibbles, not chomps: "Will they impact PC sales? Sure. At the margin they probably will. Consumers will have a limited amount of discretionary income, and some will choose to purchase a tablet instead of upgrading an existing PC or purchasing a netbook."

From his point of view, tablet sales will mimic the netbook track: "We saw the same [impact] happen when netbooks were introduced. But three years later, both the PC and the netbook market segments have grown substantially, and we believe that will happen again with tablets."
More info at The Register.



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