Simplifying the brands sure does make a lot of sense to us -- all the Adamo XPS, Studio XPS, Studio laptops have seriously confused us over the last couple of years -- but it's all part of a larger marketing campaign that will attempt to move Dell away from being a low cost brand and instead portray the company as providing choice -- a campaign Dell CMO Paul-Henri Ferrand told Reuters will ultimately cost hundreds of millions of dollars.
Dell refreshes its brand marketing, dumps Adamo
Posted on Saturday, October 23 2010 @ 1:15 CEST by Thomas De Maesschalck