Looks like every man and his dog is jumping into the app store business. The latest firm to consider a possible launch of an online store is HTC, according to an article at FT the company is hiring staff to work on a store for eBooks and applications:
These moves highlight increasing pressure on device manufacturers to differentiate themselves through content and internet services, as competition heats up in the fast-growing smartphone sector, particularly among Google Android-based devices.
One person with knowledge of the situation said HTC was hiring content editors for a planned online HTC store for its phones, including for e-books and magazines as well as for applications. The team is understood initially to include a small number of staff based in Taiwan, with plans to expand to 100 people in different locations around the world.
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Re: HTC may launch its own app store by Anonymous on Tuesday, November 09 2010 @ 15:40:22 CET
It's just like advertising, there's only so much to go round. More slices of the cake means smaller slices for all.