While at CES 2011 I had a chance to spend some time with OCZ Technology and view their upcoming product line for the new year. OCZ is focusing on three core target markets: enterprise, performance, and mainstream. Inside of these markets they offer three main product lines: Storage products, Power Supplies, and Memory products (although they announced their exit from the memory industry just days after CES). While discussing these segments with OCZ, it was stated that their core focus is storage and trying to push the innovation envelope. They pride themselves at thinking outside of the box and attempting to bring something new to the consumer at a reasonable price.
The Marquee is a custom-designed keyboard with a polished bronze frame, old style typewriter keys, and inlaid with aged leather. The lock LEDs look like they could have been taken off of a 1950's control panel. The style of the keyboard is called "steam punk", also known as the old new style. It is not only the keyboard that is unbelievable: its price ranges from USD 1200 to USD 1300.
Thermaltake was once again at CES in full force. Touring their suite at the Palazzo Hotel, I was presented with a variety of products covering multiple different markets. Thermaltake is a well known brand that I am quite familiar with. My first “enthusiast” case years ago was a Thermaltake, so I tend to keep an eye out for their products just to see what they come up with over time.
The Cooler Master party was my first event at this year's CES. I got into town a bit late on Friday afternoon, picked up my badge holder and headed straight to the Bellagio where Cooler Master was hosting their party. The Cooler Master party is one of many held each evening during CES week. Company parties are a great opportunity to relax after a long day of covering the show and network with fellow media and company representatives.
Day 3 of our CES 2011 coverage showing our experiences at the Zalman, Zotac, Cooler Master, Silverstone and In Win at their respective suite and CES locations. Click and find out what's new for 2011 from these manufacturers.
SilverStone has been around since 2003 when it is rumored that designers from Cooler Master's high-end ATCS division left the company and started their own firm. In the eight years since the alleged split, SilverStone has made quite a name for themselves by producing some exquisite products. What they showed off at CES 2011 was right in line with what we expect from them.