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Beyond Blu-ray - Looking into the Crystal Ball

Posted on Saturday, March 12 2011 @ 12:32:03 CET by

TweakTown takes a look at what's ahead for Blu-ray, you can read it over here.
"Cast your minds back to 2007. Toshiba's HD-DVD and Sony's Blu-ray format were locked in a battle to the death, with no clear victor amongst the two. With support shared between both formats, many media pundits simply came to the conclusion that both formats would co-exist. Others still suggested that by not working things out, they were dooming themselves to an early grave and that downloads would ultimately be the sole winner.

Now back to 2011. HD-DVD is but a distant memory, just as Beta is to VHS. DVD sales are hemorrhaging, with declining retail value and sales. But Blu-ray continues to gain in popularity. Sales in Australia, Europe and the United States are particularly strong. Australian retailers such as JB Hi-Fi, Sanity and Big W continue to expand their lines and reduce pricing, particularly on 'must have' new release titles. Name brand Blu-ray players can be purchased well under $200 AUD - it took the DVD format considerably longer to create that much impact on pricing. And don't forget that the original Star Wars trilogy will be released come September, as big a hallmark as any that the format has come of age. There's no doubt at all that Blu-ray is here to stay and it will continue to steal market share from DVD until the format fades."



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