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Cisco kills the Flip

Posted on Tuesday, April 12 2011 @ 22:25:57 CEST by

Cisco announced it will close its Flip unit as part of a widespread reorganisation to focus on key priorities. Two years ago the company paid $590 million for Pure Digital Technologies, the firm that invented the Flip camera.
The networking and router company Cisco is shutting down the consumer-oriented Flip camera business that it bought for $590m in 2009. The move will mean the loss of 550 jobs worldwide, cost Cisco $300m – and disappoint thousands of users who had enjoyed the devices' simplicity.

The shutdown, announced on Tuesday afternoon as part of a widespread reorganisation as the company attempts to rejig its business, will see Cisco reorganise its remaining consumer businesses to support its existing "key priorities" – notably the routers and switches that generate the majority of its sales.



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