EA online gaming content codes have experiation date

If you're buying an Electronic Arts game, be prepared for the Online Pass that came with it to have already expired. This was the recent experience of a NeoGAF member who bought a brand new copy of Need for Speed: Hot Pursuit from Amazon, only to find that he got an error message saying that the code was either incorrect or no longer valid. Gaming website Joystick picked up on this and asked an EA advisor about this situation. It turns out that it's EA's corporate policy to have some of these codes expire, but that no one should be faced with this, as a rule. However, if they are, then they can get a new one for free, by either downloading it or getting it from EA directly. Checking the EULA shows that at the moment, there is only one game with this restriction. It's only Dragon Age 2 (packaged) which has a time-limited an Online Pass code and that it expires on March 31, 2012...