SanDisk remains the world's largest vendor of flash-based memory cards with an about 40% market share, the sources indicated. Initiating a price-cutting strategy is purposed to boost sales volume and maintain the company's leading market share, the sources said.
Kingston reportedly has launched its first-wave price reduction especially in emerging market, which is aimed at growing its presence in the global NAND flash product segment. But the company responded saying its price adjustments are to coordinate chip suppliers' shift to more advanced 2Xnm production technologies.
SanDisk also cuts NAND flash product pricing
Posted on Tuesday, February 07 2012 @ 22:43 CET by Thomas De Maesschalck