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September 3, 2014 
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Apple said to be working on $799 MacBook Air

Posted on Monday, May 07 2012 @ 21:52:17 CEST by


DigiTimes heard rumors that Apple is working on a new MacBook Air that will be released in Q3 2012 with pricing starting at $799. That would make it $200 cheaper than Apple's current lowest-price MacBook Air.
Apple is reportedly considering responding to the upcoming second-generation ultrabooks by launching a US$799 MacBook Air in the third quarter of 2012, according to sources from the upstream supply chain.

Although Acer has recently reduced its ultrabook shipment target, Intel continues to aggressively push ultrabooks and is aiming to have the devices priced at US$699 in the second half of the year. However, if Intel is unable to bring down ASPs to its goal, the price gap between ultrabooks and the US$799 MacBook Air may further postpone the time ultrabooks become standardized, the sources noted.



 



 

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