AMD is working on Enduro, a new version of the company's switchable graphics that aims to catch up with NVIDIA's Optimus technology. Full details at AnandTech, the site concludes Enduro 5.5 is basically where NVIDIA's Optimus was back in early 2010, and is hopeful that AMD will finally sort this issue out.
First, let’s get everyone up to speed. Historically speaking, AMD/ATI has been on the forefront of switchable graphics technology. While the first laptop with switchable graphics tested at AnandTech used NVIDIA’s implementation (the ASUS UL80Vt), Radeon-based alternatives also existed in a similar time frame. The main problems with early switchable graphics solutions is that they required extra hardware on the manufacturer side (muxes), increasing cost, and more importantly you were generally locked in to getting graphics driver updates from the laptop OEM. NVIDIA addressed both problems when they launched Optimus in early 2010, and while there were certainly some teething pains the vast majority of users have been pleased with the result. Where did that leave AMD? Simply put: out of most laptops.
Was it because NVIDIA had superior technology, better drivers, or better marketing? I’d say yes to all three, and it has been painful to watch as the number of laptops with discrete GPUs (at least in the US) has largely shifted to being NVIDIA products. Up until now, if you wanted a laptop with a discrete GPU, the ability to switch off that GPU, and you wanted regular driver updates, your only viable option has been NVIDIA equipped laptops. Perhaps that’s why every major OEM (along with most smaller OEMs/ODMs) ships at least some of their laptops with NVIDIA’s Optimus Technology. With laptop sales now outpacing desktop sales, giving up so much ground to their competitor is a serious problem AMD needs to overcome.
