Now that the company's Trinity desktop APUs are finally available, AMD is set to reduce prices of its previous-generation Socket FM1 APUs. DigiTimes heard the following prices are now in effect, as part of AMD's plan to raise product demand and boost its marketshare:
After announcing its latest FM2-based A series APUs (Trinity) on October 1, AMD is set to reduce prices of its previous-generation APUs with the FM1-based A4-3300 to be reduced from US$46 to US$30, according to sources from motherboard players. AMD Taiwan declined to comment about its price strategy.
In addition, AMD will also reduce its A4-3400 from US$48 to US$35. As for its newly launched FM2-based A4-5300, AMD plans to reduce the CPU's price from US$53 currently to US$30 a quarter later to strength its competitiveness against the Intel Pentium series, the sources noted.