Chinese PC builder Lenovo announced it will split itself into two entities: the Lenovo Business Group and the Think Business Group. The latter entity will focus on high-end consumer and business clients, it will include the company's high-end ThinkPad laptops, and will also be tasked with the workstation and enterprise markets.
The Lenovo Business Group on the other hand will focus on the general consumer, this group will make consumer-oriented desktop PCs and laptops, as well as smartphones, tablets and digital home products. The change will go into effect on April 1, 2013.
Lenovo’s Chairman and CEO Yang Yuanqing sent out an email informing those within the company of the upcoming change. In the email, he states: “[Lenovo] is both large enough and able to devote sufficient resources to industry specialization in various fields. Therefore, we would like to once again revolutionize our organizational structure to ensure continued growth and to achieve higher goals. I am announcing a restructuring plan with the establishment of two new end-to-end business groups. The plan will come into effect on April 1.”
He then goes on to detail the purpose of each group. The Lenovo Business Group will focus on desktops, laptops, tablets, and smartphones, while the Think Business Group will be tasked with global commercial business leadership, high-end consumer brand creation, and commercial business. In addition, the TBG will also gain workstation and enterprise teams.