Intel confirmed it's working on its own Internet TV service for the living room and mobile devices, the service promises to offer live TV, on-demand TV and rentals. The service will require a set-top box from Intel that features a specially-designed SoC and a camera to recognize the users and provide them with relevant programs or services.
"We have been working for (the past) year to set up Intel media, a new group focused on developing an Internet platform. It is not a value play, it is a quality play where we will create a superior experience for the end user," said Erik Huggers, vice president and general manager of Intel Media, reports Reuters news-agency.
The base of Intel’s smart Internet TV service will be a set-top-box powered by a specially-designed Intel system-on-chip that will be equipped with a camera to recognize the users and provide them relevant programs or services. The STB will provide live television, a collection of programs and TV-shows aired in the past, video rental service as well as other services. All-in-all, Intel wants to create an all-in-one solution that will provide convenience, but will not necessarily offer ways to cut-down TV bills. The new STB and service will not carry Intel brand-name.